#015: Irresistible High-Ticket Offer

Words I believe: People don’t pay more because you do more. They pay more because they believe it gets them there faster.

Irresistible High-Ticket Offer

Let’s clear something up once and for all:

Adding more stuff to your program doesn’t make it high ticket.

I know you’ve heard people say,

“Just add more value!”

But here’s the problem: most coaches don’t actually know what value means.

They think it means:

▶ More modules

▶ More worksheets

▶ More group calls

▶ More things to do

But your most aligned, high-ticket clients?

They don’t want more work.

They want a faster, simpler path to the result.

Let’s pause here for a reality check.

Would you pay more for:

➡ “Three worksheets to help you write your offer”

or

➡ “A conversion copywriter to help you finalize your offer live on Zoom”?

Same destination.

Completely different perceived value.

This is the mistake I see so many smart coaches make:

They try to justify a $5K or $10K price tag by piling on deliverables—

when the real power is in how fast and how simply you help someone succeed.

The truth about high-ticket clients:

They’re not buying your curriculum.

They’re buying the shortcut.

They want:

◾Support that gets them unstuck fast

◾Structure that keeps them focused

◾Tools that do the heavy lifting

AND a coach who makes the path feel doable, not overwhelming

High-ticket clients will pay more for:

✔ Access

✔ Personalization

✔ Speed

✔ Confidence in results

They will not pay more for:

✖ Homework

✖ Vague promises

✖ “Stuff” they have to figure out on their own

How to actually build a high-ticket offer that converts

Here’s the framework I give my clients when they want to raise their prices without inflating their workload:

1. Start with your 3–5 Core Pillars

These are outcomes, not steps.

If you stripped away the bells and whistles — what transformation are you guiding them through?

Examples:

◾Launch a group offer in 60 days

◾Land a $100K/year tech job without burning out

◾Create a nutrition plan that fits real life

2. Break down the benefits

Functional:

What will they literally be able to do?

Experiential:

What will life look like while they’re in your program?

Emotional:

What will they feel when the work is done?

If your offer isn’t emotionally resonant, it won’t be perceived as transformational.

3. Choose deliverables that move the needle

This is where most coaches overcompensate.

Don’t ask: “What can I add?”

Ask: “What would make this easier/faster/more supportive for my client?”

Ideas to consider:

◾1:1 Coaching (VIP or hybrid)

◾Templates + swipe files

◾ Modules (only what’s essential!)

◾ AI prompts or walkthroughs

◾ Slack/email check-ins

◾ Client-only community

◾ Copy or funnel audits

◾ “Done-with-you” support

The fewer the better—if they’re targeted and powerful.

4. Finalize your price + access terms

Ask yourself:

➡ Would you pay this price for the transformation being offered?

➡ Does the delivery model make the results feel achievable?

Structure it clearly:

◾Pay-in-full: $_________

◾Payment plan: $_____/mo for ____ months

◾Length: ____ weeks/months

◾Access: 1:1, group, messaging, etc.

◾Bonuses or limited-time perks?

◾What’s the risk reversal or promise?

"If this, then that" promise (ex: If you don’t land 3 calls, I’ll...)

5. Add urgency without pressure

Your dream clients don’t need hype. They need clarity.

Build urgency with integrity:

◾Limited enrollment spots

◾Bonus expires

◾Price increase coming

◾Decision deadline for current pricing

Here's what I want you to remember:

High-ticket clients pay for support, speed, and clarity—not clutter.

You don’t have to overwhelm them to impress them.

You have to make the result feel inevitable.

As promised, growth in under 5 minutes. 

Here’s what I’m offering:

Let’s work 1:1 for 30 days to build your irresistible high-ticket offer.

We’ll take your expertise and turn it into a program that sells—with clarity, confidence, and simplicity.

If you’re in…

👉🏽 Reply with the word “Offer” and I’ll send over the details. 

Only 3 spots are available for the month of June.

You’ll have my full support as we build your offer together.

Less fluff. More premium.

— Valincia

PS: Your next-level offer is closer than you think. Say “Offer” and let’s build it in 30 days—so you can start selling it before this month is over.