#030: Growth Phases of Your Coaching Business

Words I Believe: Your next level won’t unlock until you master the phase you’re in.

The Growth Phases of Your Coaching Business

I don’t know about you, but these past few months have been heavy. I’ve had conversation after conversation with coaches telling me the same quiet truth:

"I don’t want to coach anymore."

And the way they say it…
Not with anger.
Not with defeat.
But with exhaustion.

The kind of exhaustion that comes from giving so much of yourself that you don’t even realize you’re empty.

And here’s the thing:

I won’t pretend I haven’t felt it too. There have been moments where I sat at my desk and thought, “Is this even worth it?”

But every time my mind goes there, I get pulled back to my why.
Back to the impact I care about.
Back to the freedom I promised myself.

What I’ve noticed is this.
These coaches aren’t over it because the industry is broken.
They aren’t over it because coaching doesn’t work.

They’re over it because they’re stuck in the frustration stage of whichever growth phase they’re currently in.

Every phase has one.
And if you don’t know the phase you’re in, you’ll mistake frustration for failure.
Which leads coaches to quit something that was actually working.

Today I want to help you name the phase you’re in so you can stop making emotional decisions and start making strategic ones.

Let’s walk through the four phases together.

The real version.
The emotional version.
The version nobody talks about publicly.

Phase 1: Profit

This is where everything feels new and exciting… until it isn’t.

What this phase feels like:
You’re learning how to get clients, deliver results, and trust your ability as a coach.
It’s equal parts hope and confusion.
You’re trying, experimenting, tweaking, and praying something sticks.

The frustration stage:
You believe you should be moving faster.
You second-guess your niche every week.
You wonder if everyone else knows something you don’t.
You may even look at other coaches and think, “What am I missing?”

The transformation:
You start recognizing patterns in your clients.
You refine your offer based on actual results.
You realize the business gets easier when you stop trying to be everywhere and focus on one thing done well.

Profit is the learning phase.
If it feels messy… that’s because it is.

Phase 2: Scale

Your business works, but you don’t.

What this phase feels like:
You’ve got clients, consistency, and momentum.
You see what’s possible.
But everything feels heavier than it should.

The frustration stage:
Your time doesn’t stretch enough.
You get pulled into delivery and have nothing left for growth.
Your brain is constantly in ten directions.
You want to grow, but your current structure can’t handle it.

The transformation:
You simplify.
You tighten your positioning.
You upgrade your systems.
You reduce all the extra noise and focus on the activities that actually create revenue.

This is where your business starts growing without draining you.

Scaling is not about doing more.
It’s about doing less, more effectively.

Phase 3: Sustain

This phase is beautiful and terrifying at the same time.

What this phase feels like:
You’ve built something that works.
You’re proud of it.
Your clients are happy.
Your income is stable.
But deep inside, something feels off.
Like the business you built doesn’t feel like the business you want to run anymore.

The frustration stage:
You feel unaligned.
You feel disconnected from your own vision.
You wonder if you should burn it down or rebuild it.
You feel guilty for wanting a change because your business is technically “successful.”

The transformation:
You reconnect to your values.
You redesign your business around life, not the other way around.
You shift from chasing numbers to cultivating a business model you can fall in love with again.

This is the phase where longevity is created.

Phase 4: Diversify

This is where you begin expanding beyond coaching alone.

What this phase feels like:
You want more freedom, more options, and more spaciousness.
You start thinking like a CEO instead of just a coach.
You want your wealth to grow without working more hours.

The frustration stage:
You wonder if you’re allowed to want more.
You fear stepping into a bigger identity.
You feel overwhelmed by all the opportunities.
You don’t want to break what you’ve built.

The transformation
You add revenue streams that support the life and impact you want.
You invest, collaborate, and create assets.
You build something that lasts long-term and isn’t dependent on constant output.

Diversification is where legacy begins.

Here’s the truth most coaches never hear

If you don’t understand what phase you’re in you will create solutions for the wrong problems.
And that is the fastest path to burnout.

But when you name your phase you reclaim your power.
You stop spiraling.
You understand the frustration is not a sign to quit.
It’s a sign that you’re evolving.

Your next step this week

Reply to this email and tell me which phase you think you’re in right now.

I’ll send back one tailored action step to help you move forward with more simplicity, more confidence, and more alignment.

This is how you build a business that lasts.

Until next time,
Valincia

P.S. I came out of hiding today and joined Dr. Hynd on a LinkedIn Live to chat about building wealth and claiming 2026 as my CEO era. You can check out the recorded session here.