#026: Calculating Your Client Number
Words I Believe: Freedom doesn’t come from more sales. It comes from knowing what’s enough.
What would you do if a stranger walked up to you and asked, “What’s your number?”
We’ve all seen it in movies.
The room goes quiet.
Someone takes a deep breath, works up the courage, and asks the question.
It’s bold. It’s vulnerable. And it’s filled with possibility.
Now imagine that same scene in your coaching business.
Only this time, I’m the one asking you: What’s your number?
And no, I don’t mean your phone number.
I’m talking about the number of clients you actually need in your business to fund your life, cover your expenses, and give you the freedom you’re chasing.
Why it matters
Most coaches never do this math.
Instead, they run their business on hope:
…hoping for the next client.
…hoping the next sale will be the one.
…hoping a magical revenue goal will appear out of thin air.
But here’s the truth: the real power is in knowing.
When you know your number, everything changes.
You stop chasing. You start planning.
You stop over-delivering. You start aligning.
You stop living on the hamster wheel. You finally feel free.
My number
For me, the number is simple:
10 one-on-one clients.
10 hours of coaching per month.
That’s it. I don’t overload myself. I don’t try to squeeze more into my calendar.
With 10 clients, my revenue goal is covered by my one signature program.
And here’s the part I want you to really hear: your signature program should cover everything in your business.
Any offers you sell outside of that? They become bonus income. Extra. Optional.
That’s how you keep things simple and sustainable.
Find your number (do this now)
Before you can figure out how many clients you need, you first need to know what your business must cover.
Take a few minutes and list out:
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Personal expenses (mortgage/rent, utilities, groceries, etc.)
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Business expenses (software, marketing, contractors, tools)
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Growth & investing goals (savings, taxes, professional development, retirement or brokerage accounts, etc.)
Add these three categories together. That’s your annual revenue goal.
Now grab a pen and fill in the blanks:
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Annual revenue goal (personal + business + growth): $__________
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Current offer price = $__________
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Annual revenue goal Ă· Current offer price = Number of clients needed per year: _________
Optional: If you’d like to break this into smaller milestones, divide your annual client number by 12. That will show you roughly how many clients you’d need each month.
Don’t forget the time math
Revenue goals are only half the equation. The other half? Your time.
Ask yourself:
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How many hours per week am I willing to dedicate to coaching calls?
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How much time does each client truly require (prep, delivery, follow-up)?
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Does my “number” fit within the lifestyle I want?
Because you don’t just want a number that funds you.
You want one that fits you.
Your next step
So tell me — what’s your number?
If you’re not sure, or if your current model doesn’t align with your time and energy, I’d love to help you figure it out.
👉🏾 Book a coaching call with me, and together we’ll map out your exact number plus the simplest path to hit it.
To simplicity,
Valincia
P.S. Want accountability? Hit reply and send me your number once you’ve calculated it. I personally respond to every email.
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