#027: Mastering Sales Calls

Words I Believe: Confidence in sales doesn’t come from closing every deal. It comes from showing up as someone worth saying yes to.

Mastering Sales Calls 

Over the last two weeks, I’ve had back-to-back sales calls from my recent workshop. And every time I hang up, I’m reminded just how different these calls feel now compared to when I first started my business.

Because my first sales call? It was a hot mess.

No script. No framework.
Just a whole lot of nerves.

I remember sitting there, trying to act confident while my inner voice screamed:

→ Why would they buy from you?
→ Your offer isn’t good enough.
→ Just say yes to whatever they offer you.

It was chaos in my head. But somehow, I held it together long enough to listen — really listen — to what the client was saying.

And that changed everything.

At the end of the call, they told me,

“You actually listened to what we need. You weren’t trying to sell me something. You were solving my problem.”

A week later, I had a signed $26,000 contract.

That client went on to expand their company across the state, add new profitable services, and become my first ever client after I decided to leave coporate.

And I realized something that day: sales isn’t about slick words or perfect delivery. It’s about listening deeply enough to understand what someone truly needs, then guiding them to the solution you know will help.

The shift that changed everything

If you were to listen to that first call today, you’d probably laugh.

No fancy transitions.
No “sales psychology.”
No rehearsed offer pitch.

But there was something powerful hiding under all that nervousness: presence.

I wasn’t so focused on what I was going to say next that I missed what they were actually telling me.That’s the difference between a coach who sells and a coach who connects.

Now, every call I have feels like a conversation, not a performance. And the best part? Clients feel it too.

They’re not being convinced. They’re being heard. That’s what makes them say yes.

How the S.A.V.V.Y. framework was born

As I was preparing to write this newsletter, I laid across my bed, completely still, no distractions or noise, just me thinking about what makes my sales calls flow so naturally now.

I wanted to give you something easy to remember. Something you could use on your next call that doesn’t require scripts or “sales tricks.”

At first, I thought about calling it CLOSE, but that felt too common.
Then I considered SIMPLE, but it didn’t quite fit.

And then it hit me: SAVVY.

Because the best sales calls aren’t about pressure or perfection.
They’re about being savvy — confident, calm, and deeply connected to the person in front of you.

The S.A.V.V.Y. Sales Call Framework

S – Start with Connection
Every great call begins with rapport. Take a few minutes to create safety and comfort. Ask about their day, or reference something from your earlier conversation. People buy from people they trust, and connection sets that foundation.

A – Align the Energy
Before diving into discovery questions, set the tone and intention for the call. You might say, “My goal for this call is to understand where you are, where you want to go, and see if I can help.” This keeps the conversation grounded, collaborative, and pressure-free.

V – Validate the Pain
This is where your curiosity becomes your superpower. Ask thoughtful questions that uncover the real challenges they’re facing. Listen for patterns, emotion, and unspoken frustration. When you can name their pain better than they can, they’ll immediately see you as the solution.

V – Visualize the Future
Once the pain is clear, shift the focus to possibility. Paint the dream scenario — what life or business could look like with your help. This step builds hope, momentum, and emotional connection. Help them see the transformation before they experience it.

Y – Yes Path
Now that you understand their pain and have shown them what’s possible, present your offer as the bridge between the two. Be direct, clear, and confident. End with one simple, powerful question:

→ “What has to happen for you to say yes today?”

That question opens the door to collaboration instead of pressure. It gives them ownership of the decision while keeping you in the driver’s seat.

When you follow this framework, sales calls stop feeling like a guessing game. They become a natural extension of coaching. Rooted in service, not selling.

Ready to master your sales?

If you’re tired of hearing “I need to think about it,” or second-guessing yourself after every conversation, it’s time to shift your approach.

Book a 1-hour Savvy Sales Session with me, and we’ll rebuild your sales strategy step-by-step, from your mindset to your message, so you can confidently convert more conversations into clients.

I’ll help you learn how to guide, not convince. Because when you sell with connection and strategy, the yes becomes inevitable.

To confident closes and simple sales,
Valincia

P.S. You’re only one conversation away from your next client.