#016: 4 Ways to Price Your Coaching Offer
Words I believe: Charging less doesn’t make it more accessible—it makes it harder to believe in.
4 Ways to Price Your Coaching Offer
Every “no” used to feel like a gut punch.
I blamed my price.
So I changed it—again and again.
Still, no one said yes.
I told myself:
“Maybe I’m charging too much.”
“My people can’t afford this.”
“I should lower it to survive.”
But the truth?
It wasn’t about the price.
It was about how my offer was perceived.
I was focused on deliverables, not value.
On what I did, not what they believed was possible with me.
If that sounds familiar, here’s what you need to know:
There’s no magic number.
But there is a smarter way to choose your price.
Here are 4 ways to determine your pricing—without guesswork or second-guessing:
1. Review Your Competition
Look at what others in your space are charging—not to copy, but to understand the going rate.
-- What’s the hourly rate in your niche?
-- Multiply that by the number of sessions in your VIP package.
Example: $200/hour x 8 sessions = $1,600
That’s your baseline perceived value.
It’s not the final answer, but it gives you a starting reference.
2. Review Your Research Surveys
If you’ve ever asked your audience what they’d pay to solve their biggest problem, go back to those answers.
-- What’s the average dollar amount they named?
That’s not a cap—it’s a clue.
If your ICA consistently says they’d pay $3,000 to solve their problem, but your offer is $1,500...
They might not be taking it seriously because you’re not.
3. Do the Math
Let’s get practical. Here’s how to price based on your actual business goals.
-- What’s your annual income goal?
-- Divide by 12 to get your monthly goal
Then ask yourself:
What if I sold (2) 1:1 packages + (1) group program per month?
What price would each need to be?
Or what if I sold (1) 1:1 and (2) group programs per month?
What prices would hit my goal?
Play with the combinations until you find the one that feels both doable and aligned.
This is where your business shifts from feelings to facts.
4. Review Your Coaching Deliverables
Now flip it: instead of goal-based pricing, check what you’re already offering.
-- Add up the total value of your deliverables (sessions, tools, access, support)
-- Then cut that number nearly in half
That’s your minimum pricing floor.
Why?
Because most people won’t use every deliverable.
They’ll buy based on the perceived speed, simplicity, and support your offer provides—not the list of items.
Now... set your price
Use all 4 clues together:
1:1 Package: $__________ for ______ sessions
Group Coaching: $__________ for ______ sessions
You don’t have to get it perfect.
You just have to start.
One more thing:
Start where you’re comfortable.
But don’t stay there.
After 3 sales?
Raise the price.
Again.
And again.
That’s how you build confidence and cash flow—without burning out or backing down.
As promised, growth in under 5 minutes.
Want the exact Sales Calculator I give my clients to run these numbers with ease?
Click here to access it and start using it immediately.
It’s simple. Strategic. And helps you stop leaving money on the table.
To your profit and peace,
— Valincia
PS: Want to build out your high-ticket coaching offer with me 1:1 in just 30 days? Check out the details here.
PPS: I reply to every message personally. Stuck on your numbers? Reply and let’s talk through it.
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