#009: Show the work
Words I believe: People don’t just want what you teach—they want to see how you think.
Show the Work
So far, we’ve talked about 2 of the 3 types of content that consistently attract clients:
Stories and Social Proof.
Now let’s talk about the third:
Sneak Peeks.
This is one most coaches forget but it’s the one that keeps your audience coming back for more.
Why Sneak Peeks work:
They let people see behind the curtain.
→ What are you working on?
→ What frameworks are you building?
→ What insights are you exploring?
→ What’s happening in your client sessions?
People want to know what it’s like to work with you—before they ever book a call.
They want to feel like insiders.
And when you let them in, even just a little, they start to lean in closer.
Here’s how to use it:
â—ľShare your thought process on a new offer
â—ľWalk through a recent client breakthrough
◾Screenshot something you’re building
â—ľShow a snippet from your notes, your whiteboard, your ClickUp board
Let people see the work—not just the polished result.
Bonus Tip:
Want to build real momentum?
Create a post that combines all 3:
+ Start with a story (personal or client)
+ Show a sneak peek of how you helped
+ End with social proof of the transformation
That’s a content triple threat and it works.
As promised, growth in under a minute.
If you want help mapping out your full content strategy so posting never feels like a guessing game again.
Let’s make your content work harder for you.
Open the door. Let them in.
— Valincia
PS: Missed the last two emails on Stories and Social Proof? Check them out here: Stories and Social Proof.
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